In 1963, Jack Binion became president of the Horseshoe Casino in Las Vegas. In 1951, Benny Binion opened the first Horseshoe Casino and became known as a vanguard of Las Vegas casino innovation, introducing such new concepts as high betting limits, limousine transport for guests and rewards for all players – not just high rollers. Meanwhile, three other leaders in the gaming industry – Benny Binion, Jay Sarno and Donald Carano – were busy making their own history. ![]() In 1947, Flamingo Hotel & Casino became the first casino on the Las Vegas Strip and by 1973, Harrah’s was the first casino company listed on the New York Stock Exchange. What began as a single property expanded over the years to offer more than 50 dazzling casinos worldwide. The Caesars Entertainment corporate legacy began in 1937 when Bill Harrah opened Harrah’s Bingo Club, a modest establishment in Reno, Nevada. ![]() It is a story of vision, heart and, above all else, family values. Each company brings a rich, storied history that positions us to be the global leader in the gaming industry as we embark on this exciting new chapter. ![]() came together in 2020 to create the largest gaming company in the U.S.
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